“HBI and RealOptions took advantage of pregnant patients at a deeply vulnerable time in their lives, using false and misleading claims to lure them in and mislead them about a potentially risky procedure,” Bonta alleged. “We are launching today’s lawsuit to put a stop to their predatory and unlawful behavior.”
The lawsuit accuses the pregnancy centers of violating California’s False Advertising Law and Unfair Competition Law. It asks the court to order the pregnancy centers to stop advertising the drug as safe and effective.
In response to the attorney general’s lawsuit, Heartbeat International issued a statement rejecting the claim that their advertisements of the drug are false or misleading.
“All major studies show that using progesterone to counteract a chemical abortion (Abortion Pill Reversal) can be effective since it’s the very same hormone a woman’s body produces to sustain her pregnancy,” the statement read.
“One study even shows an effective rate of 80%,” the statement continued. “Progesterone has been safely used with pregnant women and their babies since the 1950s. To date, statistics show more than 4,500 women have had successful abortion pill reversals and that number grows higher each day.”
According to Heartbeat International, the organization receives calls through its hotline from women who want to reverse their chemical abortions.
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