Analysis: NFL’s very rich owners about to get much more rich
The league is on the verge of extending its broadcast deals with its current partners, and with a new full-time rights holder in Amazon likely acquiring streaming rights. The astronomical numbers figure to double in many cases, displaying once more that despite a pandemic, lower ratings for the 2020 season, and the waves of viewers finding alternate ways to watch games, the NFL is the most desirable of all commodities for broadcasters. “There is so much interest in the NFL coming back in broadcasting and digital and all the ancillary programming and fantasy leagues and sports gambling,” says Marc Ganis, co-founder of Chicago-based consulting group Sportscorp and a confidant of many NFL owners.
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