“So we thought, what better way to express this value that’s core to our beliefs than actually putting some money behind it, putting our money where our mouth is,” he continued.
The company will offer a $5,000 bonus to any employee who has a baby or adopts a child. The bonus will be given upon the birth of the child. If adopting, the bonus will be given upon the initiation of the adoption process because, as Seifert emphasized, “adoption fees can be exorbitant.”
“We wanted to sing an opposite tune and say, let’s actually put $5,000 behind any of our employees that were to have a baby, their spouses to have a baby, or they were to adopt, and this would be $5,000 after tax,” he explained. “They can use it as they please. Just as an awesome ‘thank you’ for being a great team member and to empower their family to continue to grow.”
Soon after the historic overturn of Roe v. Wade on June 24, 2022, several states banned or regulated abortion, which caused individuals seeking an abortion to potentially travel out of state in order to receive one. As a result, several companies announced they would provide financial assistance to employees seeking an abortion.
For example, Dick’s Sporting Goods announced June 24, 2022, that it would provide up to $4,000 in travel reimbursements to any employee, spouse, or dependent enrolled in its medical plan seeking an abortion in states where it is illegal.
Other companies who made similar offers included Apple, Netflix, Disney, Meta, Uber, AirBnb, and more.
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